Clearly engaging. Clearly persuasive.
Clearly on strategy.


I am a former creative director and VP of Grey Direct (now Grey Interactive) one of the largest direct response agencies in the U.S.

Coming up in direct mail, I was made acutely aware that people read my work while standing next to a trash can. That taught me to get quickly to the reader benefits, customize the messaging to each target audience, and write conversationally and persuasively.


Click here to view my resume.

What I can write for you

• Sales training workshops
• Video presentations, podcast scripts
• Interactive media, websites
• Live sales/executive presentations
• Product brochures, direct mail

Click here for writing samples.

I have written for ...

Many FORTUNE 500 companies you know and love:
ADP, AstraZeneca, AT&T, BMS, BMW, Canon, Deloitte Consulting, GSK, The Guardian Insurance Company, Janssen, Japan Airlines, J&J, Lucent, Merck, Novartis, Ortho-Clinical Diagnostics, Panasonic, Pfizer, S&P, Sunovion, Unisys, and others.

What kind of name is Udi, anyway?

A very common one ... in Israel. It’s the nickname form of Ehud (as in Ehud Olmert, Ehud Barak). That said, I grew up in Los Angeles and my command of English is excellent.