Writing Samples

Selling and sales training in all forms and formats. Additional samples are available upon request.

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clinical_and_sales.pngClinical and sales messaging broadcast – study  results, messaging and model sales calls, plus objection handling. All with a creative meeting theme woven throughout. That’s edutainment!

live_workshop.pngPharma Workshop leader's guide (PDF). Click here for video feedback on a day of training I developed for a brand new sales force (34 sec. - may need to click to activate your video plug-in).

drivetime_audio.pngDrivetime Audio – sales training podcast modeled after a talk radio show.

interactive.pngInteractive – my concept for an attractor loop, plus my script with narration, navigation, and programming instructions.

client_success_story.pngClient success story – I have written dozens of these for an Ortho-Clinical Diagnostics consulting service.

healthcare_newsletter.pngHealthcare Newsletter – highlights from a conference on quality improvement.

adp.pngADP Client Newsletter – value-added news articles combined with gentle cross-selling of ADP services.

audio.pngAudio Testimonial – I weave telephone interviews into highly credible customer endorsements.

jal.pngExecutive speech – To help an executive demonstrate JAL's new level of luxury, two audience volunteers were treated to an entire flight's worth of service in 10 minutes.

ghostwriting.pngGhostwriting – magazine article on hiring and firing best practices, written on behalf of an ADP executive.

direct_mail.pngDirect mail – This letter pulled twice as well as a dimensional mailing (an invitation sent on an actual silver platter).

QC VidTourThumb.jpg
Video walk-through
of a QuickChek convenience mart. I developed the map concept and scripted the narration and shot flow (2 min).