Thought this might be good way to keep in touch while adding a quick hit of value. Each issue offers a brief suggestion for improving your marketing communications, plus a note on word choices that can strengthen your messages. - Udi
Good marketing communications are about the reader, not the writer
Marketers often drone on about how, "Our product does this ... our company offers that...." But customers are far more interested in their own concerns and needs. So while a communication may be from your company and intended to promote your product, it's better when written from the reader's perspective.
It takes a while to get the hang of it, but try to structure your piece along the following lines: "You the customer have this critical need. Now there is a proven way for you to meet it. Once you have [product/service] you will find it much easier to ..."
The message is from your company, but it's all about the recipient.
In a Word
"Very" isn't ... very helpful
Adding "very" to a word to give it more oomph?You can usually say the same thing more effectively with just one word.
"Very large" will be punchier as "enormous, immense, or huge." "Very strong" is better as "powerful, potent, or forceful."
Lively Writing, on Time and on Target
When you message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.