When uniqueness eludes you, pre-empt the truth
Speak to readers as if they already own your product
Acknowledge objections - without reinforcing them
Use "Feel, Felt, Found" to counter objections without reinforcing them
Remember to "sell" the customer's next step
Precarious origin stories help inspire employee loyalty
To boost response, beef up the description of your offer
Before you accept Legal's softening of your promise, try a different level on the "weasel word continuum"
The one thing to sell before selling your product
A radically different approach to PowerPoint
A PowerPoint style uniquely suited to small groups
For persuasive presentations, try keeping S.Co.R.E.