How do you keep your "killer" presentation from becoming "death by PowerPoint?" Consider the radically different approach of Harvard Law Professor Lawrence Lessig.
Unlike most presenters, he doesn't use PowerPoint as a teleprompter, throwing talking points on screen and making you follow as he works down the list. Instead, he flashes one phrase or full-screen image at a time, constantly refreshing to underscore each new thought.
You stay engaged and interested because you don't know what's coming next. And you absorb what he's saying because each key thought is supported by its own visual.
Some caveats: Your slide count goes way up because each image is on screen for just a few seconds. This is not the kind of presentation you can print out and distribute as a leave-behind. And you'll need a fully written script that you can / mark with cues / to indicate your many / slide transitions.
Slides from a Lawrence Lessig discussion of nutrition standards
Just for Fun
Let's Get Creative
This darkly quirky video starts as a kiddie-show tribute to creativity. Then it takes a deeply disturbing turn. Click to view (3 min.)
In a Word
You can do better than "No one does it better"
"No one does [insert product category] better." Lazy copywriters take this route because it sounds at first like boldly confident statement.
But scratch just below the surface and you get a claim of parity at best. If no one does it better, that still leaves the many competitors who do it just as well.
If your product is truly no better than its competitors, find a creative way to pre-empt the truth.
Lively Writing, on Time and on Target
When you message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.