For persuasive presentations, try keeping S.Co.R.E.
It'll take a good deal of explaining to persuade your audience to accept your proposal. How do you keep them from drifting off while you build your case?
Try the S.Co.R.E. formula, recommended by Andrew Abela for use with conference room style PowerPoint presentations:
S - begin with the Situation, a non-controversial statement that gets the group's agreement on "why we are here."
Co - introduce your first Complication, an obstacle that must be overcome to achieve that goal. This creates tension and keeps the audience engaged.
R - your recommended solution Resolves that tension.
E - give an Example to illustrate the resolution. This is often an anecdote that demonstrates how your solution might work.
Repeat the Co, R, and E steps as you present additional parts of your recommendation.
Consider this simplified example: We all want the company to thrive (Situation). But revenues are declining (Complication). My team has a plan to turn our division around, which will add $25 million in gross profit next year (Resolution). A recent new order for $1.2 million illustrates the potential of this plan (Example).
If you're still reading this, it is in part because this article follows the S.Co.R.E. formula. You can download a more detailed explanation at Abela's website, ExtremePresentation.com.
Just for Fun
Damn You, Autocorrect!
A collection of deeply embarrassing text messages.
"Subscribe to our service and you'll receive outstanding customer support."
"Receive" may sound more elegant than "get," but it puts readers in a demeaning subordinate role. Your company takes on a dominant position, turning customers into passive recipients.
"Get" makes readers feel more like they're in charge. They become active partners in a way that mere recipients cannot.
Lively Writing, on Time and on Target
When your message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.