Three reasons to number the key points of your marketing message
1. It reassures readers that your message will be quick and easily digestible. “Just three or four points? I can handle that.”
2. It lends an aura of hard quantifiable proof. Instead of a vague claim that your product is better, you have a number of specific reasons why this is so.
3. It works well as a teaser. When readers can’t readily think of three reasons or five tips on their own, they’re more willing to assume you know something they don’t know. Hey, you opened this email, didn’t you?
You’ve seen them umpteen times before. So has your audience. Push back and insist on a fresher approach.
In today’s competitive fast-paced world
Tomorrow’s [xxxx], today
Our people are our strongest asset
Lively Writing, on Time and on Target
When your message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.