The WORST time to schedule your new business pitch
You have a choice of time slots for your upcoming business pitch. Which would be best? To catch your potential clients at their most receptive, avoid the times before lunch and at the end of the day.
So suggests a study by Shai Danziger of Israel’s Ben Gurion University. Analyzing 1,112 parole hearings over a 10-month period, he found that judges were more likely to rule favorably immediately after meal breaks. As the day wore on and the judges became "hangry," they were less receptive to petitioner requests.
This was not a personal quirk. The rulings were made by eight judges averaging 22 years of experience.
So if you want a warm reception for your next proposal, present it early in the morning or soon after lunch.
And if that's not an option, bring tasty snacks to perk everyone up.
The Relationship of Mealtimes to Favorable Rulings
As more time elapsed after a snack or meal, the odds of a favorable ruling fell.
Just for Fun
Brutally honest advertising
These funny/snarky slogans by graphic designer Clif Dickens capture what people really think of leading brands.
Fusty phrases that make your message harder to remember
Do you really need these phrases? They make your content wordier and thus harder to absorb – without adding useful information:
It's important that you remember
As you see here on this slide
As we mentioned earlier/discuss later
As a point of information, you should know that
Ask your writer to clean them out.
Lively Writing, on Time and on Target
When your message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.