Too many "next steps" can lead to ... no steps at all
You’ve persuaded readers to act on your message. “Let’s make the next step easy,” you think, “They can call us with their questions, send us an email, visit our web page, follow us on Twitter, like us on Facebook ….”
Less is more here. Having too many options can lead to “choice paralysis,” as shown in a famous gourmet jam study (10 times as many customers bought jam when offered 6 options instead of 24).
Winnow it down to just 1 or 2 clear options.
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