Too many "next steps" can lead to ... no steps at all
You’ve persuaded readers to act on your message. “Let’s make the next step easy,” you think, “They can call us with their questions, send us an email, visit our web page, follow us on Twitter, like us on Facebook ….”
Less is more here. Having too many options can lead to “choice paralysis,” as shown in a famous gourmet jam study (10 times as many customers bought jam when offered 6 options instead of 24).
Winnow it down to just 1 or 2 clear options.
Just for Fun
Keeping it simple ain't easy
Click for the full strip. Thanks to Carol Rugh for sending this!
In a Word
Time out on “Time to” and “Time for”
Except for kindergarten naptime, few people do something solely because ... it’s time to. There’s gotta be a more compelling
reason to consider your product or service. Tell your copywriter it’s time to try harder.
Lively Writing, on Time and on Target
When your message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.