Persuading with numbers? Keep 'em small and specific
Which of the following arguments do you consider more compelling?
80% of users prefer the new format.
4 out of 5 users prefer the new format.
How about these two?
Get a 10% credit when you spend $2,000 with us over the next 3 months.
Get a $200 credit when you spend $2,000 with us over the next 3 months.
When persuading with numbers, make it as easy as possible for readers to follow your argument without doing actual math. It’s a variation of KISS: Keep It Small and Specific.
Just for Fun
Lively Writing, on Time and on Target
When your message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.