A simple step to help your "clients" feel more like partners
Stop calling them clients.
We spend our days training sales reps on relationship selling. But when something in a draft needs clarification, we label it "Question to client" or "Client to provide."
That's needlessly distancing. Why remind them repeatedly that we're the vendor and they're one of many paying clients?
We address our project teammates by name, not as "co-worker." Let's be equally personable in queries to our corporate partners.
Just for Fun
But we still need to vent ...
Worst Client Comments Turned Into Posters
Frustrated by non-sensical client direction, Irish graphic designers Mark Shanley and Paddy Treacy turned their "favorite worst feedback" into these posters.
Lively Writing, on Time and on Target
When your message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.