For a more memorable message, ask "What's my street-corner statement?"
After your audience hears – or reads – your presentation, most will remember 1 or 2 key takeaways at best. It pays to consider what you want those to be.
A helpful concept for doing this is the “street-corner statement.” If you had to stand on a street corner and shout out the one main aspect of your message, what would it be?
There’s something about imagining those conditions that helps you zero in on your key takeaway. Then you can craft your presentation to make sure it comes vividly across.
Rhianna, expanded for freelancers
Your accounting department isn't like this ... is it? Click here for the article in McSweeny's.
When your message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.