Give those boring learning objectives more motivational oomph
“Welcome to Workshop #2. Over the next two hours, we’ll cover the following learning objectives ....”
Can’t we find a more engaging way to start a workshop? Let’s begin by establishing the need. “You’ll face some challenging objections out there.” Or, “Customers will have many questions about your newly launched product.”
Then present the learning objectives in terms of how the training will meet that need. “By the end of this workshop, you will be able to confidently respond to the most common objections.” Or, “You’ll be able to answer those customer questions with ease.”
Instead of being a dull to-do list, your learning objectives now summarize how your audience will benefit. A far more motivating way to start.
A hilarious look at the absurdity of marketing communications
Some folks who make commercials for a living have made a funny web series about the ego-crushing, over-analyzed silliness. Click here to watch.Each episode runs ~ 4 min.
When your message needs to engage and persuade, be sure to approach it from the Write Angle. Udi Shorr writes marketing and sales-training presentations for live audiences, video, print, and the Web. You benefit from years of marketing experience with Fortune 500 clients.