Selling and sales training in all forms and formats. Additional samples are available upon request.
Clinical and sales messaging broadcast – study results, messaging and model sales calls, plus objection handling. All with a creative meeting theme woven throughout. That’s edutainment!
Drivetime Audio – sales training podcast modeled after a talk radio show.
Interactive – my concept for an attractor loop, plus my script with narration, navigation, and programming instructions.
Client success story – I have written dozens of these for an Ortho-Clinical Diagnostics consulting service.
Healthcare Newsletter – highlights from a conference on quality improvement.
ADP Client Newsletter – value-added news articles combined with gentle cross-selling of ADP services.
Audio Testimonial – I weave telephone interviews into highly credible customer endorsements.
Executive speech – To help an executive demonstrate JAL's new level of luxury, two audience volunteers were treated to an entire flight's worth of service in 10 minutes.
Ghostwriting – magazine article on hiring and firing best practices, written on behalf of an ADP executive.
Direct mail – This letter pulled twice as well as a dimensional mailing (an invitation sent on an actual silver platter).
Video walk-through of a QuickChek convenience mart. I developed the map concept and scripted the narration and shot flow (2 min).